
Campaign spend
Compare investment in traditional and ChatGPT campaigns with the business results connected to them.
See which campaigns contribute to sales and qualified leads, even when platform reports disagree. Put your next budget behind stronger results with a clear view of spend and confirmed conversions.
Trusted by 1,500+ marketing teams including
Connect the campaigns agents run to the outcomes your business records. Give your team and Lapis agents a shared view of spend, conversions, and what to improve next.

Compare investment in traditional and ChatGPT campaigns with the business results connected to them.

Connect campaigns to purchases, qualified leads, and subscriptions recorded by your business.

Follow the available steps from the first ad click to a confirmed conversion.

Count each sale or lead once, even when several platforms claim it.

See which connections are recorded, estimated, or still missing from the picture.

Give agents clearer results to guide what to scale, test, or reduce within your budget limits.
OmniSense agents run traditional ads. ChatSense agents run ChatGPT ads. Wayfinder connects those campaigns with sales and leads from your business systems, so the agents and your team can evaluate growth using the same results.


Choose what success means, from a qualified lead to a paid subscription. We set up Wayfinder around those confirmed outcomes, giving agents a business goal to optimize toward and your team a clear way to judge progress.

The same purchase or lead can appear in several platform reports. Wayfinder connects overlapping reports to the confirmed conversion, so your total reflects the outcomes your business recorded.

Keep campaign context through the landing page, signup, and purchase. Wayfinder connects the steps your data supports, including RapidDomain pages, so you can see how traditional and ChatGPT ads contribute to the customer journey.

Compare channels using consistent conversion definitions and reporting rules. Wayfinder keeps the original platform numbers alongside its shared view, explains the differences it can identify, and makes missing evidence visible.
Agents use confirmed sales and leads alongside campaign performance to refine tests and adjust spending within your limits. Your strategist reviews the results with you and helps set priorities for the next stage of growth.

Share the sales, leads, or subscriptions that matter to your business. We agree on conversion definitions and the budget limits agents will work within.
We scope and validate the connections between your campaigns, landing pages, and the business tools that confirm each conversion.
Wayfinder links campaign activity to confirmed outcomes, removes duplicate counts, and shows where evidence is complete or still missing.
Agents use the results to improve campaigns within the agreed limits. Review progress with your strategist and choose the next growth priorities.
Add Wayfinder measurement to the campaigns your Lapis agents run. We scope the connections around your channels, business tools, and conversion goals. The measurement setup is priced separately from managed ads.
Your measurement setup includes

See how Wayfinder connects agent-run OmniSense and ChatSense campaigns to the sales and leads your business counts.