4.9 / 5on G2

See the revenue behind your ad spend

See which campaigns contribute to sales and qualified leads, even when platform reports disagree. Put your next budget behind stronger results with a clear view of spend and confirmed conversions.

Trusted by 1,500+ marketing teams including

Bring the numbers behind growth together

Connect the campaigns agents run to the outcomes your business records. Give your team and Lapis agents a shared view of spend, conversions, and what to improve next.

Illustration of campaign spend in a Lapis campaign

Campaign spend

Compare investment in traditional and ChatGPT campaigns with the business results connected to them.

Illustration of sales and leads in a Lapis campaign

Sales and leads

Connect campaigns to purchases, qualified leads, and subscriptions recorded by your business.

Illustration of customer journeys in a Lapis campaign

Customer journeys

Follow the available steps from the first ad click to a confirmed conversion.

Illustration of one conversion count in a Lapis campaign

One conversion count

Count each sale or lead once, even when several platforms claim it.

Illustration of clearer evidence in a Lapis campaign

Clearer evidence

See which connections are recorded, estimated, or still missing from the picture.

Illustration of budget decisions in a Lapis campaign

Budget decisions

Give agents clearer results to guide what to scale, test, or reduce within your budget limits.

Bring campaigns and business results together

OmniSense agents run traditional ads. ChatSense agents run ChatGPT ads. Wayfinder connects those campaigns with sales and leads from your business systems, so the agents and your team can evaluate growth using the same results.

Lapis illustration: Bring campaigns and business results together
Lapis illustration: Measure the result your business values

Measure the result your business values

Choose what success means, from a qualified lead to a paid subscription. We set up Wayfinder around those confirmed outcomes, giving agents a business goal to optimize toward and your team a clear way to judge progress.

Lapis illustration: Count each conversion once

Count each conversion once

The same purchase or lead can appear in several platform reports. Wayfinder connects overlapping reports to the confirmed conversion, so your total reflects the outcomes your business recorded.

Lapis illustration: Follow the path from click to customer

Follow the path from click to customer

Keep campaign context through the landing page, signup, and purchase. Wayfinder connects the steps your data supports, including RapidDomain pages, so you can see how traditional and ChatGPT ads contribute to the customer journey.

Lapis illustration: Understand why channel reports differ

Understand why channel reports differ

Compare channels using consistent conversion definitions and reporting rules. Wayfinder keeps the original platform numbers alongside its shared view, explains the differences it can identify, and makes missing evidence visible.

Let confirmed results guide the next campaign

Agents use confirmed sales and leads alongside campaign performance to refine tests and adjust spending within your limits. Your strategist reviews the results with you and helps set priorities for the next stage of growth.

Illustrative confirmed sales and lead results informing a budget test.

From confirmed results to better campaign decisions

01

Define success

Share the sales, leads, or subscriptions that matter to your business. We agree on conversion definitions and the budget limits agents will work within.

02

We connect the measurement

We scope and validate the connections between your campaigns, landing pages, and the business tools that confirm each conversion.

03

Wayfinder connects the results

Wayfinder links campaign activity to confirmed outcomes, removes duplicate counts, and shows where evidence is complete or still missing.

04

Agents act on the learning

Agents use the results to improve campaigns within the agreed limits. Review progress with your strategist and choose the next growth priorities.

Measurement built around your business

Add Wayfinder measurement to the campaigns your Lapis agents run. We scope the connections around your channels, business tools, and conversion goals. The measurement setup is priced separately from managed ads.

Wayfinder

Your measurement setup includes

TRADITIONAL + CHATGPT ADS

Custom

  • A review of your campaign tracking and conversion definitions.
  • Connections between campaign activity and confirmed sales or leads.
  • Matching duplicate reports to one conversion.
  • Consistent reporting rules across connected channels.
  • Consent settings, testing, and checks across the customer journey.
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G2
4.9outof5
G2 High Performer — AI Content Creation Platforms, Summer 2026G2 Best Results — AI Content Creation Platforms, Summer 2026G2 Easiest to Use — Mid-Market, Summer 2026G2 Best Estimated ROI — Mid-Market, Summer 2026G2 Most Implementable — AI Content Creation Platforms, Summer 2026G2 Highest User Adoption — Mid-Market, Summer 2026G2 Fastest Implementation — Mid-Market, Summer 2026G2 Users Most Likely to Recommend — AI Content Creation Platforms, Summer 2026

Frequently asked questions