Win ChatGPT Ads before
the playbook is written.
Lapis is the self-improving ads operating system for ChatGPT. It creates and runs structured experiments, finds which buyer contexts and messages win, and turns every result into your next campaign. Dashboards report the past. Lapis builds what runs next.
The next performance channel starts with a question.
People use ChatGPT to learn, compare, and decide. Ads can appear below relevant answers and are matched to the intent of the conversation. Lapis turns those buyer contexts into structured experiments, then carries every result into the next campaign.
900M+
Weekly ChatGPT users across the platform
Context
Ads matched to the intent of the conversation
$3 to $5
Recommended starting maximum CPC bid
$25
Current minimum daily campaign budget
See why an ad won, not only that it won.
Lapis tags every creative hypothesis, connects it to campaign results, and turns the patterns into a clear recommendation for the next run.
See the run at a glance
Track impressions, clicks, spend, CTR, CPC, and CPM with run-over-run deltas that show exactly what changed.
Know what each ad is testing
Tag creative by target audience, use case, buyer trigger, product anchor, and other dimensions, so Lapis can learn at the idea level.
Find the messages that repeat
Group the ideas across your ads and see which themes earn attention beyond a single headline.
Rank buyer intents by response
Compare CTR across the buyer needs each experiment targets, then decide which intents deserve another run.
See which ad groups moved
Compare impressions, clicks, CTR, CPC, and run-over-run change for every ad group.
Turn the result into the next run
Build the next test from a recommended mix of angles, audiences, and styles, then review it before deployment.
Explore. Promising.
Scale.
Every account moves through one disciplined system. Explore tests distinct buyer contexts and messages. Promising keeps the patterns that repeat across enough signal. Scale concentrates the next run on what is working. Every campaign makes the next one smarter.
From approved campaign to live in ChatGPT.
Approve the campaign, then let Lapis handle preparation, formatting, submission, and launch tracking. Your team can see where every campaign stands from final review through platform status.
See your ad
inside the conversation.
Preview the sponsored card with its brand, headline, copy, image, and destination alongside the buyer question it was built to answer. Review the complete experience before submission.
Turn a brief into
campaign-ready creative.
Give Lapis a product, objective, and brand context. It generates the message, copy, and visual direction needed to test distinct buyer stories at scale.
Built for every way
buyers ask.
Customers do not express intent through one keyword. Lapis maps the questions, needs, and situations around your product into distinct context-hint experiments designed for ChatGPT Ads.
How it works
From business goal to the next informed run.
Set the objective
Share your offer, brand rules, buyer problems, budget, and the business outcome that matters.
Build the experiment
Lapis creates tagged ad variants across distinct buyer intents, messages, proof points, and offers.
Approve and launch
Review the creative, campaign structure, budget, and guardrails before the campaign goes live.
Learn and run again
Lapis finds the patterns that repeat and recommends the next mix of tests and budget for your approval.
The ads operating system, run for you.
Choose the channels you want Lapis to run. Our agents and a dedicated strategist handle creative, launch support, experiments, reporting, and next-run optimization.
Managed
Creative, launch support, experiments, reporting, and next-run optimization.
Managed Google, Meta, Reddit, and LinkedIn campaigns
- Ad creative, launch, and optimization
- Keyword, audience, and creative strategy
- Cross-channel experiment design
- Explore, Promising, and Scale lifecycle
- Budget recommendations within guardrails
- Dedicated ad strategist
- Daily reporting and analysis
Managed ChatGPT and emerging LLM ad campaigns
- Brand and offer setup
- Buyer-intent experiment design
- Tagged creative at scale
- Platform-ready campaign structure
- Confidence-adjusted reporting
- Message and theme analysis
- Next-run recipe and budget recommendation
- Dedicated ad strategist
Frequently asked questions
Make every ChatGPT Ads run improve the next.
Bring your offer, brand, and goals. Lapis will show you the first experiments to run and the system that turns results into your next campaign.