The creative operating system
for paid growth.
Lapis learns your brand and products, then turns every campaign brief into channel-ready ads, audience-specific messages, and endless variations for supported Google, Meta, and LinkedIn workflows. Create faster, launch more experiments, and feed what works into the next campaign.
One system for the entire creative workflow.
Brand intelligence, campaign generation, audience messaging, platform formats, creative variation, and global adaptation, all built from the same source of truth.
Brand intelligence
Give Lapis your logo, colors, visual references, and voice. That brand context becomes the guardrail behind every campaign you create.
Campaign generation
Describe the offer and objective in plain English. Lapis turns the brief into complete creative directions with layout, copy, and imagery.
Audience-specific creative
Turn one offer into distinct messages and visuals for the buyer segments your campaign needs to reach.
Multi-platform export
Turn one approved direction into the supported formats required for Meta, Google, and LinkedIn without rebuilding every placement by hand.
Creative variation
Take a direction worth testing and generate new angles, palettes, headlines, and compositions without starting over.
Campaigns in 100+ languages
Adapt the same approved campaign across languages while preserving the brand, offer, and creative system behind it.
Your brand becomes
the system.
Share your website, logo, and approved references. Lapis learns the colors, typography, imagery, and voice that define your brand, then uses that context across every campaign direction.
Every product,
ready to campaign.
Import products from Shopify, Amazon, or a product URL. Reference a product in your brief and Lapis brings its approved imagery and details into the campaign, ready for your review.
One campaign.
Every format.
Turn one approved creative direction into the supported formats required for Meta, Google, and LinkedIn placements without rebuilding every asset by hand.
One offer. A message
for every audience.
Build audience-specific creative hypotheses from the same product and offer. Change the message, proof, and visual for each segment, then test which version earns the strongest response.
Edit at the speed
of feedback.
Campaign Studio lets you refine creative in plain English. "Make the headline bolder." "Use a warmer palette." "Swap to a lifestyle image." Describe the change, review the result, and keep moving.
Forecast before
you fund.
Compare directional forecasts for impressions, clicks, and CTR before launch. Use the estimate to prioritize what deserves a real test, then let live campaign results become the source of truth.
See what your market
is running.
Browse public competitor creative available through the Meta Ad Library, see which messages remain active, and turn useful market patterns into original, on-brand hypotheses of your own.
Turn one direction
into the next ten.
Regenerate the headline, explore a different composition, or ask for ten new directions. Produce enough meaningful variation to test ideas, not just cosmetic changes.
Scale what works
within your rules.
Connect supported ad accounts and let performance data guide the next move. In managed programs, Lapis can recommend and apply budget changes within the guardrails and approvals your team sets.
How it works
Teach Lapis your brand
Add your website, logo, approved references, and products. Lapis turns them into reusable creative context.
Brief the campaign
Describe the offer, audience, channel, and outcome in plain English. The brief becomes the experiment plan.
Generate and approve
Review complete ad sets, copy, creative directions, audience versions, and the formats required for each channel.
Launch, learn, iterate
Launch through the supported workflow, read live results, and carry the strongest messages into the next campaign.
Choose how you want to run the system.
Create campaigns yourself, or have Lapis agents and a dedicated strategist run the operating loop with you.
Self-serve
Use the creative operating system yourself.
- 25 credits / month
- Meta ads
- 5 competitors tracked
- Content calendar + scheduling
- All templates + custom references
- 100+ languages
- Email support
- 250 credits / month
- Google + Meta
- 20 competitors + Brand Radar
- Performance forecasting
- Google Ads strategy
- Audiences + product catalog
- Shared workspace + seats
- Figma, Notion & Slack
- Chat support
Managed
Lapis agents and a dedicated strategist run supported campaign workflows with you.
Managed Google, Meta, Reddit, and LinkedIn campaigns
- Ad creative, launch, and optimization
- Keyword, audience, and creative strategy
- Cross-channel experiment design
- Explore, Promising, and Scale lifecycle
- Budget recommendations within guardrails
- Dedicated ad strategist
- Daily reporting and analysis
Managed ChatGPT and emerging LLM ad campaigns
- Brand and offer setup
- Buyer-intent experiment design
- Tagged creative at scale
- Platform-ready campaign structure
- Confidence-adjusted reporting
- Message and theme analysis
- Next-run recipe and budget recommendation
- Dedicated ad strategist
No credit card required
