Pomelli stops at colors.
Lapis understands context.
Both tools scan your website. The difference is depth. Lapis researches your business and competitors, then generates ad campaigns that convert.
Create your first adSurface-level content
Pomelli scans your website for colors, fonts, and tone, then generates one-off social media posts. Each image is independent, with no campaign narrative or strategic direction.
- Shallow brand extraction (colors/fonts/tone)
- Disconnected one-off images
- English-only, download-only
Deep-context ad campaigns
Lapis researches your business, products, competitors, and market. Then generates cohesive ad campaigns where every image tells a connected story.
- Deep business & competitor research
- Coherent campaign narrative across ads
- Performance forecasts before you spend
Surface-level content
Pomelli scans your website for colors, fonts, and tone, then generates one-off social media posts. Each image is independent, with no campaign narrative or strategic direction.
- Shallow brand extraction (colors/fonts/tone)
- Disconnected one-off images
- English-only, download-only
Deep-context ad campaigns
Lapis researches your business, products, competitors, and market. Then generates cohesive ad campaigns where every image tells a connected story.
- Deep business & competitor research
- Coherent campaign narrative across ads
- Performance forecasts before you spend
Trusted by thousands of marketing teams including
What Pomelli can't do for your campaigns
Pomelli generates content. Lapis generates campaigns. Here's what that means.
Deep business context
Pomelli extracts colors and fonts. Lapis researches your entire business (products, competitors, market positioning) and generates ads informed by that understanding.
See brand researchCohesive campaign narrative
Pomelli generates random, disconnected images. Lapis generates ads that tell a connected story across your campaign, with consistent messaging at every touchpoint.
Try campaign generationProduct to ad
Upload a product image and Lapis converts it into platform-optimized ads with copy, sizing, and targeting. Not just a pretty photo. It's a ready-to-run ad.
Create product adsPerformance forecasting
Pomelli generates content with no way to know if it will work. Lapis forecasts impressions, clicks, and leads before you spend.
See forecastingAudience targeting
Pomelli generates the same content for everyone. Lapis tailors ads to specific customer personas with messaging that resonates.
Create audiencesMulti-language ads
Pomelli is English only. Lapis generates the same campaign in 15+ languages with the narrative preserved.
Explore languagesFeature comparison
Pomelli generates content. Lapis is built specifically for ad campaigns. The features reflect that.
| Feature | Lapis | Pomelli |
|---|---|---|
| Deep business & market research | ||
| Coherent campaign narrative | ||
| AI ad generation from text | ||
| Brand extraction from URL | ||
| Campaign-level generation | ||
| Product image to ad conversion | ||
| Multi-platform auto-sizing | ||
| Performance forecasting | ||
| Audience targeting / personas | ||
| Competitor ad tracking | ||
| Multi-language generation (15+) | ||
| One-click export to ad managers | ||
| Team collaboration | ||
| Natural language editing | ||
| Social media graphics generation | ||
| Video animation from stills |
6 steps
Enter your website URL
Wait for shallow Business DNA extraction
Browse generated one-off post variations
Edit individual posts if needed
Download each asset as PNG/JPG
Manually upload to each ad platform
3 steps
Enter your website URL. Lapis automatically researches your business, competitors, and market.
Review cohesive AI-generated ads, already sized for every platform
Export to ad managers with one click
6 steps
Enter your website URL
Wait for shallow Business DNA extraction
Browse generated one-off post variations
Edit individual posts if needed
Download each asset as PNG/JPG
Manually upload to each ad platform
3 steps
Enter your website URL. Lapis automatically researches your business, competitors, and market.
Review cohesive AI-generated ads, already sized for every platform
Export to ad managers with one click
Why teams switch to Lapis
Context, not just colors.
Pomelli extracts your brand’s colors and fonts. Lapis researches your business, your competitors, and your market. That depth of understanding is why Lapis ads convert: they’re informed by context, not just styled with your palette.
Campaigns, not one-offs.
Pomelli generates disconnected images, one post at a time. Lapis generates cohesive ad campaigns where every image tells a connected story, across every platform, in any language, with targeting built in.
Built for ads. Not an experiment.
Pomelli is a Google Labs beta that could be discontinued. Lapis is a production ad platform teams rely on daily, with published pricing, team collaboration, and ongoing support.
Honest take
Choose Pomelli if you need to…
- Animate static visuals into short marketing videos
- Create video ads from still images using Google's Veo model
Choose Lapis if you need to…
- Generate ad campaigns informed by deep business and market context
- Create social media graphics and ads from your website automatically
- Convert product images into platform-optimized ads with copy and targeting
- Create cohesive campaigns where every image tells a connected story
- Forecast ad performance before spending your budget
Frequently asked questions
Pomelli extracts surface-level brand attributes like colors, fonts, and tone. Lapis's AI agents go deeper: they research your business, competitors, and market, then automatically create and improve your paid ads based on that context. The agents learn from every result, making each campaign perform better than the last.
Free during beta only. Google Labs experiments have no guaranteed longevity or pricing. Lapis is also free to start, with transparent published pricing when you need to scale your agent-driven ad campaigns.
Despite being a Google product, no. Pomelli is download-only, so you manually upload to every platform. Lapis's AI agents automatically optimize your ads across a variety of platforms and export directly to ad managers with one click.
No, English only with no timeline for other languages. Lapis's AI agents generate the same campaign in 15+ languages including Hindi, Tamil, Telugu, and Spanish, automatically optimizing copy for each market.
Pomelli extracts colors, fonts, and tone from your website. Lapis's AI agents perform deep analysis: color frequency, font hierarchies, button styles, spacing patterns, and brand personality. They also research your competitors and market positioning, then use all of this to automatically create ads that improve over time.
Yes. Lapis's AI agents take your product images and automatically create platform-optimized ads with copy, sizing, and targeting built in. Pomelli creates standalone product photos that you then download and manually place into ads. Lapis gives you a self-improving ad, ready to run.
Yes, and this is a major difference. Pomelli generates disconnected, one-off assets. Lapis's AI agents create ads that tell a connected story across your campaign, with consistent messaging that reinforces your brand across every touchpoint and improves with each iteration.
No. Pomelli generates the same content for everyone. Lapis's AI agents automatically tailor ads to specific customer personas, learning from results to refine messaging for each audience segment over time.
Unknown. Google Labs experiments can be discontinued at any time. Lapis is a production platform with AI agents that automatically improve your paid ads, backed by published pricing and ongoing support that teams rely on daily.
Your business deserves more
than a color palette.
Lapis turns your website into ad campaigns that convert. Free to start.