Creatify makes videos.
Lapis makes campaigns.
Creatify generates AI video ads for TikTok. Lapis creates complete multi-platform ad campaigns with forecasting, competitor tracking, and analytics.
Create your first adAI video ads for TikTok
Paste a product URL. Creatify generates short-form video ads with AI avatars for TikTok and Meta Reels. Video-only, no static ads or intelligence tools.
- Video ads only, no static or banner ads
- Primarily TikTok and Meta Reels
- No performance forecasting or competitor tracking
Complete ad campaigns across multiple platforms
Describe your campaign. Lapis generates static ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with built-in forecasting and competitor intelligence.
- Static ads across multiple platforms, 15+ formats auto-sized
- Performance forecasting before you spend
- Competitor tracking, web analytics, NL editing
AI video ads for TikTok
Paste a product URL. Creatify generates short-form video ads with AI avatars for TikTok and Meta Reels. Video-only, no static ads or intelligence tools.
- Video ads only, no static or banner ads
- Primarily TikTok and Meta Reels
- No performance forecasting or competitor tracking
Complete ad campaigns across multiple platforms
Describe your campaign. Lapis generates static ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with built-in forecasting and competitor intelligence.
- Static ads across multiple platforms, 15+ formats auto-sized
- Performance forecasting before you spend
- Competitor tracking, web analytics, NL editing
Trusted by thousands of marketing teams including
Feature comparison
Different tools for different ad formats. Lapis covers static campaigns with intelligence; Creatify covers video.
| Feature | Lapis | Creatify |
|---|---|---|
| Static & banner ad generation | ||
| AI video ad generation | ||
| AI avatar spokespeople | ||
| Multi-platform coverage (Meta, Google, Reddit, LinkedIn, ChatGPT) | ||
| 15+ format auto-sizing per campaign | ||
| Performance forecasting (impressions, clicks, leads) | ||
| Competitor ad tracking (up to 20) | ||
| Web analytics | ||
| Natural language editing (Campaign Studio) | ||
| Product catalog import (Shopify, Amazon) | ||
| Brand auto-detection (full design system) | ||
| Audience persona targeting | ||
| 4K export quality | ||
| Multilingual support (15+ languages) | ||
| URL-to-video pipeline | ||
| AI-generated video scripts |
What Creatify can't do for your ads
Creatify generates video ads for TikTok. Lapis creates complete multi-platform campaigns with intelligence tools that Creatify doesn't offer.
Static ads across multiple platforms
Creatify generates video only. Lapis creates static and banner ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with 15+ formats auto-sized per campaign.
Try multi-platform adsForecast results before you spend
Creatify has no analytics or forecasting. Lapis predicts impressions, clicks, leads, and cost-per-lead before you launch, so you optimize before spending.
See forecastingTrack up to 20 competitors
Creatify offers zero competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built into the workflow.
Try competitor trackingBuilt-in web analytics
Creatify creates videos and stops there. Lapis includes built-in visitor tracking, conversion tracking, and attribution so you see which ads drive real results.
See analyticsEdit ads with plain English
Creatify limits editing to video scripts. Lapis Campaign Studio lets you edit all ad variations with natural language commands like "make CTAs more urgent."
Try Campaign StudioImport your product catalog
Creatify scrapes one product URL at a time. Lapis imports your entire Shopify or Amazon catalog and generates ads across hundreds of SKUs with @product shorthand.
Connect your catalog4 steps, video only
Paste a product URL for Creatify to scrape
AI generates a video script with optional avatar
Edit the script text, re-render video
Download and upload to TikTok or Meta manually
3 steps, full campaign
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get multi-platform ads with forecasting, all auto-sized
Edit with plain English, export to ad managers
4 steps, video only
Paste a product URL for Creatify to scrape
AI generates a video script with optional avatar
Edit the script text, re-render video
Download and upload to TikTok or Meta manually
3 steps, full campaign
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get multi-platform ads with forecasting, all auto-sized
Edit with plain English, export to ad managers
Why teams switch to Lapis
Complete campaigns, not just videos.
Creatify outputs one video at a time. Lapis generates a full multi-platform campaign (static ads across multiple platforms, 15+ formats) from a single prompt in under 3 minutes.
Intelligence tools built in.
Creatify has no analytics, no forecasting, no competitor tracking. Lapis gives you performance predictions, up to 20 competitor monitors, and web analytics without leaving the platform.
Scale with your product catalog.
Creatify scrapes one URL at a time. Lapis imports your Shopify or Amazon catalog and generates ads across hundreds of SKUs. For e-commerce, the difference in efficiency is orders of magnitude.
Honest take
Choose Creatify if you need to…
- Generate AI avatar video ads for TikTok and Meta Reels
- Create short-form video content from product URLs
- Use AI-generated spokespeople without filming
- Focus exclusively on video-first social commerce
Choose Lapis if you need to…
- Create complete ad campaigns across multiple platforms from a single prompt
- Forecast performance before spending your ad budget
- Track up to 20 competitors' ad creatives and strategies
- Import your Shopify or Amazon catalog for ads at scale
Many teams use both. Lapis for static ads and campaign intelligence across all platforms. Creatify for AI avatar video content on TikTok and Reels.
Get started with LapisFrequently asked questions
Lapis puts AI agents to work that automatically create, optimize, and improve your paid ads across a variety of platforms, learning from every result. Creatify is a video ad tool focused on short-form content for TikTok and Meta Reels. If you need a self-improving ads system, Lapis is the better fit. If you need AI-generated video content, Creatify serves that format.
No. Lapis focuses on static creative within a broader agent-driven paid ads system. It does not generate video content or AI avatar presenters. Creatify is the better option for video-first formats. Teams often pair Lapis for agent-driven ad optimization with Creatify for video content.
No. Creatify has no competitive intelligence. Lapis's AI agents track up to 20 competitors' ad strategies in real time, learning from their creative patterns to automatically improve your own campaigns.
Both offer free tiers. Lapis starts free (5 credits) with Basic at $99/month. Creatify offers a free plan with Starter at $19/month and Pro at $49/month. The key difference is value: Lapis's AI agents automatically improve your paid ads across a variety of platforms, while Creatify generates individual video clips without optimization intelligence.
Lapis's AI agents automatically optimize ads across a variety of platforms, with auto-sizing for 15+ formats from a single prompt. Creatify focuses primarily on TikTok and Meta video formats. For multi-platform campaigns that improve over time, Lapis provides significantly broader coverage.
Yes, this is common. Use Lapis for agent-driven ad optimization across a variety of platforms, covering static creative and performance intelligence. Use Creatify for short-form video content and AI avatar ads. Campaigns combining both static and video formats tend to deliver higher ROAS.
Yes. Lapis's AI agents predict CTR, engagement, and conversions before you commit budget, then learn from actual results to improve future campaigns. Creatify has no forecasting or analytics capabilities, so you must rely entirely on post-launch platform metrics.
No. Creatify uses URL-based product extraction, scraping one product page at a time. Lapis integrates natively with Shopify and Amazon catalogs, and its AI agents generate and optimize ads across hundreds of SKUs automatically.
Complete campaigns, not just videos.
Share your website. Lapis creates multi-platform ad campaigns with forecasting, competitor tracking, and analytics in under 3 minutes.